{"title":"New Gent | Originals | Swatch","description":null,"products":[{"product_id":"brown-rebel","title":"BROWN REBEL","description":"\u003cp\u003eThe Swatch BROWN REBEL is from the New Gent product line. These watches are significantly larger than the classic Swatch Gent. Notable features include the striking, dark brown color, excellent readability, and a large date display. The watch has a matching silicone strap, is water-resistant, and features a precise quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57270845014361,"sku":"SUOC700","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/abrownrebel.jpg?v=1770801149"},{"product_id":"were-all-gonna-die-forron","title":"WE'RE ALL GOING TO DIE (FORRON)","description":"\u003cp\u003eGerman artist Markus Linnenbrink has designed two watches exclusively for Swatch. Born in Dortmund in 1961, he is known for his dripping paint stripes. The Swatch WE'REALLGONNADIE(FORRON) features a red synthetic leather strap coated with a layer of varnish, on which colorful splashes of paint are depicted as if on a palette. The dial is based on Linnenbrink's characteristic design, featuring a skull drenched in paint and crowned with gold hands. The transparent plastic case also has a gold-colored paint layer. The waterproof watch is equipped with an accurate quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57270947971417,"sku":"SUOZ115","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/awereallgonnadieforron.jpg?v=1770803240"},{"product_id":"terje-haakonson-set","title":"TERJE HAAKONSON SET","description":"\u003cp\u003eFor Swatch exclusively, Norwegian snowboarder Terje Håkonsen designed two watches in a noble Special Set, limited to 777 pieces worldwide. Terje Håkonsen is considered a snowboarding icon, is the inventor of the \"HaakonFlip\" and holds the world record for the highest air jump at 9.8m. He is one of the most legendary freestyle snowboarders in history worldwide. The Artist Special TERJE HAAKONSON SET consists of two New Gent watches, NORTH SIGNS (SUOZ116) and RUNE STONES (SUOZ117), each decorated with Celtic symbols. Only the cardboard outer box shows signs of storage; the display, acrylic box, and watches are perfect. The mystical and waterproof watches are equipped with a precise ETA quartz movement. The elegant, slide-out special packaging includes the watches, which are mounted on a white velvet plate, as well as an artist's portfolio.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57270949347673,"sku":"SUOZS04","price":395.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/aartistsetterjehaakonsen1.jpg?v=1770803263"},{"product_id":"markus-linnenbrink-set","title":"MARKUS LINNENBRINK SET","description":"\u003cp\u003eExclusively for Swatch, German artist Markus Linnenbrink has designed two watches in a noble Special Set, limited to 777 pieces worldwide. Born in Dortmund in 1961, he is known for his dripping color stripes. The Artist Special MARKUS LINNENBRINK SET consists of the two New Gent watches TIMEISNEVERTIMEENOUGH (SUOZ118) and WE'REALLGONNADIE(FORRON) (SUOZ115), which emphasize the artist's distinctive design. The waterproof watches are equipped with a precise ETA quartz movement and colorful imitation leather straps. The elegant, sliding special packaging contains the watches, which are mounted on a white velvet plate, as well as an artist's portfolio.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57270955311449,"sku":"SUOZS05","price":395.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/aartistsetmarkuslinnenbrink1.jpg?v=1770803502"},{"product_id":"ducky-brigade","title":"DUCKY BRIGADE","description":"\u003cp\u003eSwatch \u0026amp; Art presents the new New Gent Collection by the renowned Japanese artist Hiroyuki Matsuura. Born in Tokyo, Matsuura worked as a graphic designer. For the new Artist Collection, he created his characteristic fantasy figures from the dial across the entire rubber strap. DUCKY BRIGADE is completely yellow with the figure wearing a rubber duck on its head, silver hands and a red second hand tell the time. The waterproof watch has a precise quartz movement with battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57270997483865,"sku":"SUOZ113","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/aduckybrigade.jpg?v=1770803969"},{"product_id":"windy-bunny","title":"WINDY BUNNY","description":"\u003cp\u003eSwatch \u0026amp; Art presents the new New Gent Collection by renowned Japanese artist Hiroyuki Matsuura. Born in Tokyo, Matsuura worked as a graphic designer. For the new Artist Collection, he created his characteristic fantasy figures from the dial across the entire rubber strap. WINDY BUNNY is white with a black and colorful print of the figures; silver hands and a red second hand tell the time. Particularly striking is the snarling, wide-open mouth on the dial. The water-resistant watch has a precise quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57270998204761,"sku":"SUOZ112","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/swatch-windy-bunny-new-gent-armbanduhr-suoz112-01.jpg?v=1781594572"},{"product_id":"sea-rebel","title":"SEA REBEL","description":"\u003cp\u003eThe simple, colorful Swatch SEA REBEL comes from the popular New Gent product line. The excellent readability and large date display on the dial are striking features. The light blue watch has a color-coordinated silicone strap and high-contrast, violet-colored indices. It is waterproof and has a precise quartz movement with a battery. This rare classic has been available since 2011. \u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57271228203353,"sku":"SUOS701","price":135.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/swatch-sea-rebel-new-gent-armbanduhr-suos701-01.jpg?v=1781594767"},{"product_id":"rose-rebel","title":"ROSE REBEL","description":"The simple, colorful Swatch ROSE REBEL is from the new New Gent product line. The very good readability and the large date on the dial are striking. The cream-pink watch has a color-coordinated silicone strap and contrasting violet indices. It is waterproof and has a precise ETA quartz movement.","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57271228334425,"sku":"SUOT700","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/aroserebel.jpg?v=1770805145"},{"product_id":"swatch-portrait","title":"SWATCH PORTRAIT","description":"\u003cp\u003eAmerican designer Jeremy Scott has created fascinating watches exclusively for Swatch. Jeremy has repeatedly achieved great success in haute couture and the mainstream with his avant-garde ideas, bringing pop aesthetics to the catwalks. The SWATCH PORTRAIT is a Swatch New Gent with an extravagant design. It is completely black and features a silver picture frame. A self-portrait of the artist appears to be depicted within the frame. The waterproof watch has a rubber strap with a signature and is equipped with a precise ETA quartz movement.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57271257104729,"sku":"SUOZ121","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/aswatchportrait_1.jpg?v=1770805792"},{"product_id":"dark-rebel","title":"DARK REBEL","description":"\u003cp\u003eThe timeless, simple Swatch DARK REBEL is from the Swatch New Gent product line. Its striking features are its excellent legibility and the large double date display on the dial. The black watch has a color-coordinated silicone strap and a contrasting orange bar index. It is rare, waterproof, and has a precise quartz movement.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57271311073625,"sku":"SUOB704","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/adarkrebel_2.jpg?v=1770806685"},{"product_id":"rubine-rebel","title":"RUBY REBEL","description":"\u003cp\u003eThe colorful, simple Swatch RUBINE REBEL comes from the new Swatch New Gent product line. The very good readability and the large double date on the dial are striking features. The raspberry red watch has a color-coordinated silicone strap and a high-contrast, yellow bar index. It is modern, waterproof and has a precise quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57271313760601,"sku":"SUOR704","price":115.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/arubinerebel.jpg?v=1770806706"},{"product_id":"blue-grey-lacquered","title":"BLUE GREY LACQUERED","description":"\u003cp\u003eWith the Lacquered Collection, Swatch is continuing the successful and iconic New Gent series in 2012. The dial of the completely light grey-blue Swatch New Gent BLUE GREY LACQUERED is skeletonized, meaning you can see the brightly lacquered movement. Noteworthy are the multi-colored components of the precise ETA quartz movement, which vary depending on production and are randomly sorted by color. The unique watch is also waterproof.\u003c\/p\u003e\n\u003cp\u003ePlease note: The color combinations of the movement may vary from the picture.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57271334699353,"sku":"SUON102","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/abluegreylacquered_3.jpg?v=1770806989"},{"product_id":"orangish-lacquered","title":"ORANGE LACQUERED","description":"\u003cp\u003eWith the Lacquered Collection, Swatch continues the successful and iconic New Gent series in 2012. The dial of the completely orange Swatch New Gent ORANGISH LACQUERED is skeletonized, meaning you can see the colorfully lacquered movement. Noteworthy are the differently colored components of the precise ETA quartz movement, which vary depending on production and are randomly sorted by color. The unique watch is also water-resistant.\u003c\/p\u003e\n\u003cp\u003ePlease note: The color combinations of the movement may vary from the image.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57271334764889,"sku":"SUOO100","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/aorangishlacquered_2.jpg?v=1770806996"},{"product_id":"purple-lacquered","title":"PURPLE LACQUERED","description":"\u003cp\u003eWith the Lacquered Collection, Swatch continues the successful and iconic New Gent series in 2012. The dial of the completely purple Swatch New Gent PURPLE LACQUERED is skeletonized, meaning you can see the colorfully lacquered movement. The striking feature here are the differently colored components of the precise ETA quartz movement, which vary depending on production and are randomly sorted by color. The unique watch is also waterproof.\u003c\/p\u003e\n\u003cp\u003ePlease note: The color combinations of the movement may vary from the picture.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57271336173913,"sku":"SUOV100","price":79.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/apurplelacquered_2.jpg?v=1770807017"},{"product_id":"blue-wraith","title":"BLUE WRAITH","description":"For the Swatch Art \u0026 Fashion Collection, the renowned Japanese artist Hideaki Kawashima created the Swatch New Gent BLUE WRAITH. His design features highly stylized, feminine faces that appear mysterious and graceful. One of these faces fills the entire round dial. The plastic case and rubber strap are designed in a contrasting marine blue. Additionally, wave lines are depicted on the strap. The waterproof watch is equipped with a precise ETA quartz movement.","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57271362650457,"sku":"SUOZ107","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/abluewraith.jpg?v=1770807452"},{"product_id":"wonder-zebra","title":"WONDER ZEBRA","description":"\u003cp\u003eThe members of the Swatch Proteam have created impressive watch designs for the Swatch Sports Collection. The famous Swiss freestyle motocross rider Mat Rebeaud designed the Swatch New Gent WONDER ZEBRA. A black and orange zebra pattern extends across the entire watch. This style is inspired by his FMX motorcycle. In addition, the black loop of the rubber strap is printed with the athlete's initials. An orange double date window crowns the 3 o'clock position of the dial. The two-tone, waterproof watch is equipped with an accurate quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57271382442329,"sku":"SUOZ703","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/awonderzebra_1.jpg?v=1770807711"},{"product_id":"open-it-club-special-2012","title":"OPEN IT - Club Special 2012","description":"\u003cp\u003eEvery year, Swatch creates a special watch for Swatch Club members, and in 2012, it is the Swatch New Gent OPEN'IT. It belongs to the revolutionary Lacquered Collection, with which Swatch continues the successful and iconic New Gent series. The uniqueness of the watch lies in the fact that each one is individual, as the individual components of the precise ETA quartz movement are colorfully lacquered and sorted differently depending on the production run. Through a keyhole in the blue dial, you can catch a glimpse of the components, and the hands are in contrasting yellow. The plastic case and the rubber strap of the water-resistant club watch are also in blue. The special packaging is designed in a matching blue with a keyhole cutout. Additionally, an aluminum key is included in the package, on which the then-valid digital code for the Swatch Club Community is printed.\u003c\/p\u003e\n\u003cp\u003ePlease note: the color combinations of the movement may vary from the image.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57271626301785,"sku":"SUOZ157","price":125.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/swatchopen-it-new-gent-armbanduhr-suoz157-01.jpg?v=1789460670"},{"product_id":"snow-your-time-away-x-mas-special-2012","title":"SNOW YOUR TIME AWAY - X-Mas Special 2012","description":"\u003cp\u003eThe very rare Swatch The 2012 Christmas special brings the sparkle of Christmas stars into your home. The enchanting Swatch New Gent SNOW YOUR TIME AWAY comes in an elegant white package, limited to 9999 pieces. Matching the popular Swatch The Lacquered Collection also includes the X-Mas Special with a skeletonized dial, its gold rim adorned with white crystals. Golden snowflakes dance on the transparent plastic strap and the crystal. Due to its age, the case, strap, and packaging have darkened slightly. The water-resistant watch is powered by a precise quartz movement. The special packaging also includes matching white fleece mittens, each decorated with a golden snowflake.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57271743185241,"sku":"SUOZ159S","price":195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/swatch-snow-your-time-away--new-gent-armbanduhr-suoz159s-01.jpg?v=1789460955"},{"product_id":"rough-green","title":"RAU GRÜN","description":"\u003cp\u003eROUGH GREEN is a rare Swatch New Gent, characterized by a composition of green and gray tones. The plain, gray dial features olive green hands. The patterns on the rubber strap are reminiscent of leaves or rock formations. This classic model dates back to 2013. The watch is waterproof and features an accurate quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272047632729,"sku":"SUOG105","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/aroughgreen_1.jpg?v=1770811634"},{"product_id":"bar-lon","title":"BAR-LON","description":"\u003cp\u003eThe Swatch New Gent BAR-LON stands out with its consistent black-and-white design, which extends from the strap to the case and dial, resembling a street map. The watch is water-resistant and features an accurate quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272047731033,"sku":"SUOB109","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/abarlon.jpg?v=1770811647"},{"product_id":"red-knit-x-mas-special-2013","title":"RED KNIT - Christmas Special 2013","description":"\u003cp\u003eThe Swatch New Gent RED KNIT is the Swatch X-Mas Special 2013, limited to 14,999 pieces. The name translates to \"Red knit\" and this theme is implemented on the strap with plenty of Christmas motifs. The special packaging of the watch is also absolutely successful. From the outside, it looks like a Christmas present with a bow, and inside, in addition to the watch, there is a matching hot water bottle. The top of the strap is made of soft textile fabric and the underside is made of leather. A golden elk can be seen on the red dial of the watch, and individual snowflakes are decorated as hour markers. The waterproof watch is equipped with an accurate ETA quartz movement.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272078729561,"sku":"SUOZ172S","price":175.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/aredknit_1.jpg?v=1770812441"},{"product_id":"on-the-grill","title":"ON THE GRILL","description":"\u003cp\u003eThe second watch of the new barbecue season, in addition to the small white Gent Off the Grill, is the larger black New Gent ON THE GRILL. Here too, the dial is styled like a grill grate, offering a small glimpse downwards. However, instead of charcoal, you can see the watch movement. Particularly striking is the red second hand. The watch is waterproof and features an accurate quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272112447833,"sku":"SUOB713","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/aonthegrill.jpg?v=1770812885"},{"product_id":"sweet-me","title":"SWEET ME","description":"\u003cp\u003eWith these colors, the popular Swatch New Gent SWEET ME would fit very well into any confectionery department, which is probably how the name came about. Even the colored parts of the movement are coordinated with the rest of the watch. The soft silicone strap is very comfortable to wear. The watch is a treat for anyone with a sweet tooth...\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272112578905,"sku":"SUOP101","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/asweetme_1.jpg?v=1770812893"},{"product_id":"cool-me","title":"COOL ME","description":"\u003cp\u003eVarious shades of blue are the hallmark of the Swatch New Gent COOL ME. Everything is kept in slightly different, subtle shades of blue: the soft silicone strap, the watch case, the dial ring, and even a part of the movement. This watch definitely goes well with a summer refreshment. It is water-resistant and has a precise quartz movement with a battery. This rare classic dates back to 2014.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272112742745,"sku":"SUOS100","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/acoolme_1.jpg?v=1770812899"},{"product_id":"lekker","title":"DELICIOUS","description":"\u003cp\u003eIf you have liquorice on your mind every day, you should buy the Swatch New Gent LEKKER, because its strap and dial feature many different liquorice pieces. A truly cheeky, colourful, and above all sweet watch, just typical Swatch.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272113234265,"sku":"SUOP102","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/alekker_1.jpg?v=1770812911"},{"product_id":"sweet-explosion","title":"SWEET EXPLOSION","description":"\u003cp\u003eLots of small cakes, neatly lined up – that's the design of the Swatch New Gent SWEET EXPLOSION. A true explosion of sweets, perfect for every coffee house and cake lover. Or maybe you just like the friendly, colorful tones of this watch. It is waterproof and features a precise quartz movement with a date display.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272113365337,"sku":"SUOW707","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/asweetexplosion_1.jpg?v=1770812924"},{"product_id":"zebratian","title":"ZEBRATIAN","description":"\u003cp\u003eThe name of the Swatch New Gent ZEBRATIAN is reminiscent of a zebra and features a black and white stripe design. Only the dial with its grey dots doesn't quite fit at first glance, but it creates a very nice contrast. Two small accents, a black dot at 12 o'clock and the red second hand, break up the design. The watch is waterproof and has a precise quartz movement with a battery and date display.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272170938713,"sku":"SUOW706","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/azebratian.jpg?v=1770813599"},{"product_id":"flying-carpet","title":"FLYING CARPET","description":"\u003cp\u003eThe Swatch New Gent FLYING CARPET really does look a bit like a magic carpet due to its pattern. Since you wear the watch on your arm, it can actually fly away. The beautiful pattern is continued throughout the watch, including the strap and case. The only splashes of color are the red hands and the Swatch lettering. It is waterproof and has a precise quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272171069785,"sku":"SUOW109","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/aflyingcarpet.jpg?v=1770813607"},{"product_id":"for-the-love-of-w","title":"FOR THE LOVE OF W","description":"\u003cp\u003eThe rare Swatch New Gent FOR THE LOVE OF W has a very simple yet consistently implemented checkered design. Everything is in black, white, and gray, so this model pairs very well with a business look and suit, as well as with a sporty casual outfit. The checkered plastic watch is waterproof and has a precise quartz movement with a battery. This rare classic dates back to 2014.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272171331929,"sku":"SUOB113","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/afortheloveofw_1.jpg?v=1770813616"},{"product_id":"for-the-love-of-k","title":"FOR THE LOVE OF K","description":"\u003cp\u003eIf you like dark blue watches and also find white dots interesting, the Swatch New Gent FOR THE LOVE OF K is exactly what you're looking for. A classic companion with cheeky dots that just wants to be a fun watch so its owner can enjoy it. The watch is waterproof and has a precise quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272171528537,"sku":"SUON106","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/afortheloveofk3.jpg?v=1770813626"},{"product_id":"entusiasmo","title":"ENTHUSIASM","description":"\u003cp\u003eThe Swatch New Gent Special ENTUSIASMO was created for the 2014 World Cup in Brazil. The packaging looks like a goal net with a hole through which the watch can be seen. Like a green lawn, the watch's design is tailored to the favorite sport. The dial shows the playing field with a small blue, rotating soccer ball. The Brazilian flag can be seen on the loop. The waterproof, sporty watch is equipped with an accurate ETA quartz movement.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272246501721,"sku":"SUOZ175","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/swatch-entusiasmo-de-new-gent-armbanduhr-suoz175d-01.jpg?v=1781593930"},{"product_id":"white-loop-club-special-2014","title":"WHITE LOOP - Club Special 2014","description":"\u003cp\u003eEvery year, Swatch creates a special for Swatch Club members; in 2014, it is the New Gent WHITE LOOP. It is reminiscent of the classic Lots of Swatch. Various detailed views of watches are depicted across the entire watch. The colorful club watch is packaged in a book that illustrates the individual watches. It is water-resistant and features an accurate quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272252137817,"sku":"SUOZ170","price":115.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/swatch-white-loop-new-gent-armbanduhr-suoz170-01.jpg?v=1781595759"},{"product_id":"pumpkin-rebel-30-years-kit-club","title":"PUMPKIN REBEL \/ 30 YEARS KIT CLUB","description":"Created exclusively for Swatch Club members, the Swatch New Gent Special PUMPKIN REBEL \/ 30 YEARS CLUB KIT was released, as its name suggests, in 2013 for Swatch's 30th anniversary. It is characterized by excellent readability, the large date display on the dial, and high-contrast indexes. In terms of color, it is bright orange, just like the originals, and English country names are printed in alphabetical order on both halves of the strap. This model is very rare and was never available in stores. The watch is water-resistant and has an accurate quartz movement with a battery.","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272280613209,"sku":"SUOO700I","price":155.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/apumpkinrebelkitclub.jpg?v=1770814534"},{"product_id":"dip-in-color","title":"DIP IN COLOR","description":"\u003cp\u003eColorful, colorful, and once again colorful - that's the Swatch New Gent DIP IN COLOR. Everything is in different, vibrant colors: the buckle, the loop, the top strap, and the bottom strap. The open dial offers a view of the movement, which is also composed of various colored components. For all watches in the Lacquered series, the colors of the movement are random, meaning that even watches of the same model differ from each other. This rare classic dates back to 2014. The watch is water-resistant and has an accurate quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272293261657,"sku":"SUOP103","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/swatch-dip-in-color-new-gent-armbanduhr-suop103-01.jpg?v=1781605084"},{"product_id":"color-palette","title":"COLOR PALETTE","description":"\u003cp\u003eTrying out all colors, that must have been the task for the designers of the rare Swatch New Gent COLOR PALETTE. The open dial allows a view of the movement, which is also composed of various colored components. In all watches of the Lacquered series, the colors of the movement are random, so even watches of the same model differ from each other. The watch is waterproof and has an accurate quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272293458265,"sku":"SUOJ101","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/swatch-color-palette-new-gent-armbanduhr-suoj101-01.jpg?v=1781605464"},{"product_id":"backup-red","title":"BACKUP RED","description":"\u003cp\u003eA very classic New Gent with only one main color, easy to read and with date display - that's the rare Backup series. This model is available in five different color variations in total, here is the BACKUP RED model. The watch is waterproof and has an accurate quartz movement with battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272297423193,"sku":"SUOR705","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/swatch-backup-red-new-gent-armbanduhr-suor705-01.jpg?v=1781604564"},{"product_id":"backup-green","title":"BACKUP GREEN","description":"\u003cp\u003eA rare, very classic New Gent with only one main color, easy to read and with date display – that's the New Backup series. This model is available in a total of five different color variations, and here we present the BACKUP GREEN model. The watch is waterproof and has a precise quartz movement with a battery. This sought-after classic dates back to 2014.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272300634457,"sku":"SUOG706","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/abackupgreen.jpg?v=1770814907"},{"product_id":"backup-purple","title":"BACKUP PURPLE","description":"\u003cp\u003eA classic New Gent in a single main color, easy to read and with a date display, that's the rare Backup series. This model is available in a total of five different color variations, and here we have the BACKUP PURPLE model. The watch is waterproof and has an accurate quartz movement with a battery. This sought-after classic is from 2014.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272315216217,"sku":"SUOV703","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/sa02_suov703_press.jpg?v=1770814924"},{"product_id":"sweet-kiss","title":"SWEET KISS","description":"\u003cp\u003eSWEET KISS is a pretty Swatch New Gent, perfect for World Kiss Day on July 6th. The watch looks like a red and white candy cane with a large heart-shaped candy on the dial. The message of love is emphasized by a heart engraving on the inside of the glass. The hands and the buckle on the red clasp are in a contrasting blue. You'll be right on time for your next date with the precise quartz movement, which is built into the waterproof watch.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272367776089,"sku":"SUOZ168STD","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/swatch-sweet-kiss-new-gent-special-armbanduhr-suoz168std-01.jpg?v=1780995812"},{"product_id":"summer-socks","title":"SUMMER SOCKS","description":"\u003cp\u003eThe knit design in gray, blue, and yellow of the rare Swatch New Gent SUMMER SOCKS is found throughout the watch, including the watch case. Only the white hands provide a successful contrast. The watch is waterproof and has an accurate quartz movement with a battery. This sought-after classic dates back to 2014.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272388813145,"sku":"SUON110","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/sa02_suon110_press.jpg?v=1770815704"},{"product_id":"color-kilt","title":"COLOR KILT","description":"\u003cp\u003eThe rare Swatch New Gent COLOR KILT's design cleverly plays with the colors and pattern of a typical Scottish kilt. The pattern seamlessly transitions from the strap, over the case, to the dial. The watch is water-resistant and features a precise quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272388845913,"sku":"SUON109","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/sa02_suon109_press.jpg?v=1770815712"},{"product_id":"generation-31","title":"GENERATION 31","description":"The name of the Swatch New Gent GENERATION 31 alludes to the watch's open date display. 31 small holes have been incorporated into the dial, in which a red dot moves to indicate the date. The rest of the dial is gold-colored; in contrast, the watch case and the soft silicone strap are white. The watch is waterproof and has an accurate quartz movement with a battery.","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272389304665,"sku":"SUOW400","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/sa02_suow400_press.jpg?v=1770815729"},{"product_id":"rose-explosion","title":"ROSE EXPLOSION","description":"\u003cp\u003eThe rare Swatch New Gent ROSE EXPLOSION is a brilliant idea from Swatch, as there has never been a watch before where roses were distributed across the entire watch. The design seamlessly incorporates the soft silicone strap, the watch case, and the dial. Even the colors of the movement are aptly chosen. A beautiful piece, as only Swatch can produce, and one that makes all rose lovers happy. The watch is waterproof and has an accurate quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272389599577,"sku":"SUOW110","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/swatch-rose-explosion-new-gent-armbanduhr-suow110-01.jpg?v=1781607359"},{"product_id":"septante-blue-swiss-nationalbank","title":"SEPTANTE BLUE \/ SWISS NATIONAL BANK","description":"\u003cp\u003eThe Swatch New Gent Company Special SEPTANTE BLUE \/ SWISS NATIONALBANK is very rare because the watch was only sold in Switzerland and only in four Swatch-owned stores. The watch is based on the New Gent Look Through, but a great deal of effort was put into making it a special edition. The design of the strap is inspired by Swiss banknotes, creating the fictional 70-franc note on the strap. In addition, the special edition also received a cardboard sleeve in a matching design. Above all, however, the movement of this special edition has also been altered. The large, silver-colored gear at the 8 o'clock position was replaced by a disc on which the outlines of Switzerland were engraved.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272408310105,"sku":"SUOZ181","price":155.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/swatch-septante-blue-new-gent-armbanduhr-suoz181-01.jpg?v=1781596106"},{"product_id":"rosso-by-uma-wang","title":"ROSSO by Uma Wang","description":"\u003cp\u003eThe New Gent Special ROSSO is Swatch's second collaboration with fashion designer Uma Wang. After the Special Black Dancing Rose, which was released two years earlier, a much rarer Special was now launched, which was kept entirely in red. The proximity to fashion and sewing can be seen in the hands of the watch, which together form a safety pin. The watch is limited to 777 pieces and was only sold at the 2014 London Fashion Week. We are pleased to be able to offer this rare Special.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272417255769,"sku":"SUOZ131S","price":255.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/reddancingrose1.jpg?v=1770816154"},{"product_id":"year-of-the-horse-chinese-new-year-2015","title":"YEAR OF THE HORSE - Chinese New Year 2014","description":"\u003cp\u003eThe Swatch New Gent YEAR OF THE HORSE is the Chinese New Year Special from 2014 and was created for the New Year of the Horse. The white watch features horses in a calligraphy style. The hands on the dial are designed in contrasting red. The water-resistant watch is equipped with an accurate quartz movement and battery. The STD version comes without special packaging.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272422334809,"sku":"SUOZ169STD","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/ayearofthehorse_2.jpg?v=1770812821"},{"product_id":"red-brake","title":"ROTE BREMSE","description":"\u003cp\u003eThe rare Swatch New Gent RED BRAKE translates to \"red brake,\" and what could be more fitting for a racer watch than a speedometer depicted on the dial? The practical scaling shows miles in white and kilometers per hour in red on the inner ring. The strap is made of soft, two-tone silicone and is very comfortable to wear. The watch is water-resistant and features an accurate quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272434491737,"sku":"SUOR104","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/aredbrake.jpg?v=1770816495"},{"product_id":"black-brake","title":"BLACK BRAKE","description":"\u003cp\u003eThe rare Swatch New Gent BLACK BRAKE comes from the Gran Turismo series. As with its counterpart Red Brake, the dial features a speedometer with miles and km\/h scaling. The two-tone strap is made of soft silicone and is very comfortable to wear. The watch is water-resistant and has a precise quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272434721113,"sku":"SUOB117","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/ablackbrake_1.jpg?v=1770816503"},{"product_id":"andy-baby","title":"ANDY BABY","description":"\u003cp\u003eAre you a dog lover? Then the new Swatch New Gent ANDY BABY is the watch for you. The dial and strap feature many black and white dog heads. The strap is made of soft silicone and is very comfortable to wear. The watch is water-resistant and features a precise quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272445829465,"sku":"SUOB115","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/aandybaby.jpg?v=1770816622"},{"product_id":"choupinou","title":"CHOUPINOU","description":"\u003cp\u003eColorful and cheerful – that's the best way to describe the new Swatch New Gent Special CHOUPINOU. A dream in pink with small yellow chicks, a turquoise-blue sky, white clouds, and white hearts on the inside, that's what characterizes the silicone strap. The case and the dial with the cute face are also designed in pink to match. There's no question, this watch is meant to bring its wearer good cheer. Inside the waterproof watch is an accurate quartz movement with a battery.\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":57272448713049,"sku":"SUOZ190","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8295\/1257\/files\/achoupinou_1.jpg?v=1770816638"}],"url":"https:\/\/www.watchpapst.de\/en\/collections\/new-gent-originals-swatch.oembed?page=9","provider":"Watchpapst","version":"1.0","type":"link"}